Slow first reply
SPEED-TO-LEADHow long before a DM or web form gets a human answer — after 9pm, or mid‑class?
The fix: an auto‑reply under 60 seconds that asks the student's age and the program, then offers a real trial slot.
Taekwondo · Karate · BJJ · Kids Programs
Three places a school loses students it already reached.
You probably already run software, and maybe some AI. This isn't a pitch to replace it — most stacks handle booking and invoicing fine. These three gaps sit outside that.
How long before a DM or web form gets a human answer — after 9pm, or mid‑class?
The fix: an auto‑reply under 60 seconds that asks the student's age and the program, then offers a real trial slot.
What percentage of booked trial classes don't show — and what reminder goes out before them?
The fix: a text at 24h and 2h with one‑tap reschedule, instead of an empty spot on the mat.
A parent asks about a trial class and goes silent. What happens next, automatically?
The fix: a 3–5 touch sequence on trials that didn't enrol, plus a review ask after every belt promotion.
If the honest answer to any of those is "nothing" or "whenever we get to it" — that's the leak. Not a craft problem. A back‑office one, sitting downstream of demand you already earned.
Two things worth saying out loud. Every SMS needs an opt‑out line and 8am–8pm quiet hours — that's TCPA, not a preference. And ask every family for a review, not only the happy ones: screening first breaks Google's and Yelp's terms.
Your numbers, not mine. There's no dollar figure printed on this sheet on purpose — I don't know your tuition, enrolment rate, or no‑show percentage.
This sheet. Yours. No strings, no email required.
Builder Kit. The DM scripts, the reminder and review flows, and the full ROI calculator — to build it yourself.
Done‑With‑You. We build all three with you, into the stack you already run.